Monday, September 15, 2014

Film trailer research

The Conjuring - 2013

I chose to present the 'The Conjuring' trailer as I feel that I may focus my coursework on creating my own horror trailer. I think this as I find trailers about horror films have the biggest effect on an audience due to the fact they are a only a few minutes long yet they still make the audience frightened and intrigue them into watching.
   I like the 'The Conjuring' trailer as it begins with upbeat music, however, it suddenly changes to eerie non-diegetic sound combined with diegetic sounds to add to the atmosphere such as creaking floor boards. I feel that this is effective as music and sound is one of the most important parts of a trailer in order to draw the audience in and I think this trailer used the sound well as it contributes to the theme of horror in.
   I also liked how the same theme of the children's 'claps' game was used throughout with a twist to make it scary. I thought this was intriguing as you can't see who the intruder in the house actually is apart from the hands which creates a sense of enigma for the audience.
   As well as this, towards the beginning of the trailer as subtitle shows saying "based on a true story". I think this is a clever mechanism to use within a trailer, especially in horror, as I feel that by saying the story is true, more people will want to watch to find out what the film is actually about.
   Finally, the trailer consists of many iconic codes and conventions such as dim and dull lighting, dark and gloomy colours and faded lighting. As an audience member you expect to see these kind of features within a horror film as they all connotate as frightening. 
   Therefore, I enjoy watching this trailer and think it intrigues the audience which is what a successful trailer should do.

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