Mise-en-scene
The Hunger Games
The mise-en-scene is effective within this part of the trailer as it has completely changed compared to the beginning of it. It began in the character's home town which was portrayed to be very green and rural and now is in this new futuristic setting. The colours used here for the setting are silver and blue. These colours portray a strong connotation for technology and sci-fi. This presents to the audience that there is a change in Katniss' (main character) life as not only is she moving away but is also completely different to her comfort zone, this helps to attract the audience as they also want to find out what is going to happen at this new place too.
Katniss is also portrayed to be powerful in this scene as she stands out from the men walking next to her as they are in contrasting colours, the black may be suggesting she is not afraid to be different and also could represent her strong will in this film. Her head is also held high as she walks towards the camera again suggesting she is powerful and a strong person. This attracts the audience as you can already tell that she is the main character and the 'hero' of the film, therefore, the viewers are intrigued to see what happens,
The characters in this shot are all very serious as they are standing extremely still and tall. This may also engage the audience as they can see that something is about to happen and would want to know what this is, making the trailer successful.
Camera movement/shots
I Am Legend
There are many establishing shots used within the I Am Legend trailer. This is due to the fact the film is based on the disruption of New York city. Therefore establishing shots show the iconic city of New York and what is happening to it in the film. This intrigues the audience as the shots are very clear of what is happening and they would want to know what is happening to New York and why.
Low angle shots are also used in the trailer to connotate and highlight the superiority of the main character. Low shots suggest that the character is strong and powerful which would engage the audience as they can recognize he is the hero through this shot and the role that he is playing in the film.
Sound
The Conjuring
At the beginning of the trailer, a happy family moving into a new home are presented to the audience. The sound at this point is non-diegetic music which is quite happy and upbeat. This suggests to the audience that at this point in the film there is an equilibrium and everything is normal to the characters, However, shortly after this changes.
Shortly after, the sound changes to an eerie and spooky type of music. This is where the trailer presents genre clues as the common conventions of horror films is scary music and sounds such as floor boards creaking. This trailer is successful as the sound and music you would expect from a horror film is presented which engages the target audience. After seeing this trailer, horror film fans will be engaged and want to watch this film as the sound is a very key feature of a trailer and it is effective.
Lighting
If I Stay
In the If I Stay trailer, the lighting used is very effective as their is a clear contrast between it. The trailer shows that the film is split between reality and the main character being outside of her own body. The lighting shows this as the lighting to begin with is quite low key, natural and realistic of everyday life. However, when the character is out of her body, the lighting portrays the scene to be rather mystical and heavenly. This is effective as the audience are engaged by this as it portrays a change in the girls life creating enigma for the viewer as they want to find out which path she takes. Does she stay in reality, or leave the world to be with her family in this heavenly life? The audience would want to watch the film due to this trailer making it effective.
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