Planning: Film Poster

I have decided that my film poster will be quite simple as I feel they are the most effective as people want to find more out about the film as not a lot is given away about it in the poster alone.

With this, the poster will consist of one main image of the main character taking over the whole page with the film title at the top. At the bottom in smaller font, there will be information about the film, for example, the release date, age rating, actors and producers names. 

I feel that the simpler posters are more attractive and therefore I am going to base my poster on this.

Planning: Film Magazine

I have decided to use features from the Empire, Scream and Fangoria covers to create a successful horror based film magazine cover.
I will use the 'Scream' masthead as I think the gory font is effective as it strongly links with the horror genre.
I will use one main image similarly to the Empire's cover to draw attention to the magazine and the main character.
However, I will layer the image with different lures and features to represent the fact that the magazine is packed full of information to intrigue the audience into buying it.
The colour palette will consist of black and green and white for the 'splash' colours as the green will match with the title and also can connote gore, the black connotes gloom and the unknown and the white allows lures to stand out against the colours and ensures the colour palette does not clash as bold colours are being used.
Lures will be placed around the edge of the cover so that the focus is on the character but the audience can also see what is involved within the magazine.

Gap in the market

When researching film magazines based upon the horror genre, I have found that there seems to be a gap in the market as the number of magazines purely focused on horror alone are lacking. This suggests that the magazine industry may have found that horror fans are quite a niche audience and therefore do not think the magazine will be as successful as other genres of film. It also may mean that the horror genre is not taken as serious as others, for example, popular genres such as action may be regarded higher. However, it could also mean that perhaps horror films are more successful in terms of viewing figures and therefore need less promotion.
With this information, I have decided that as there are so many action magazines (suggesting they are most successful) and less horror magazines, I will create a mixture of the two to ensure that my target audience is broad and therefore my magazine will be successful.

Comparing Film Posters

Research: Film Magazine

Research: Film Magazine

Research: Film Magazine