Audience research analysis

I asked a variety of people about their personal opinions regarding horror films through a questionnaire and received results that are able to help me produce my short film.
I found that the most popular film genre is romantic comedy, however, there is a niche audience who have a strong enjoyment with horror.
I also found that about a quarter of the people who completed the questionnaire watched and were familiar with short films where as the remainder were not due to reasons such as that they are not as advertised, they don't have a very good plot and because they were not aware of them. Finding this, I know that in order for my short film to be successful I will have to make it more accessible for the and create better advertisements to be recognised by the audience. As well as this, regarding the comments about the unappealing plots being featured in many short films, I know that I am going to have to be certain that my film has an interesting story line, perhaps with a twist.
In addition, I have also found that viewing films online is very popular. I will upload my product to a website featuring short films so people can access it as they do with other films. This means that more people will be able to view the film as it is easy for them to get to.
Through the feedback, I observed that the top three media platforms that films are advertised on are television, online and film posters. If I was to advertise my short film I would use these methods so that it is well known and the audience are aware of it.
The majority of the people that answered the questionnaire agreed that they do enjoy watching horror films with a few stating they don't. This suggests that using horror as my film genre is a good decision as it is popular. The reasons why some of the audience did not enjoy horror films was because a lot of them have predictable plots, they are too gory and they sometimes go "too far" in terms of seeing deaths on screen. I can take this information to ensure that my short film is not similar to many already created and that it is not too violent or gruesome.